US8239522B1 - Dynamic Variables for Tracking Wireless Device website Usage - Google Patents > 자유게시판

Website utilization via browsers is recurrently tracked and analyzed by commercially available internet analytics companies, which gather detailed knowledge about internet web page utilization, and to some extent about particular web site customers. Entities which give different entities with internet analytics companies are known as "analytics providers". Analytics suppliers One leading net analytics supplier is Omniture, Inc., of Orem, Utah, the proprietor of the present invention. Omniture offers internet analytics know-how under its well-known mark SiteCatalystTM. All other marks used herein are property of their respective owners. Web analytics knowledge will be collected from many sources, such as by reading server logs or by utilizing internet-beacons. Web-beacons are small picture requests placed in an internet page to cause communication between the user's machine and a server. Web-beacons are also referred to as clear GIFs, internet bugs, picture requests, or pixel tags. Web-beacons can be used for promoting, behavioral focusing on, and different processes, to collect info a visits to web sites. Web-beacons are generally utilized by analytics suppliers to assemble analytics data.

JavaScript file on the shopper server; net-beacons might also be hosted on other servers, corresponding to analytics provider (Omniture) servers. HTML web page the client wishes to trace. JavaScript file is effectively included through the pasted code. Some cell telephones and different wireless gadgets may be configured with an online browser, RSS feed aggregator, and/or other instruments for accessing web and/or other internet content material without requiring the usage of a browser working on an finish-consumer's personal laptop. Examples embody cell phones, different cellphones, wireless devices equivalent to those offered underneath the Blackberry mark, private digital assistants such as these bought beneath the Palm mark, and/or different devices, together with handheld devices and others. Such wireless net units communicate with a wireless gateway utilizing a number of wireless communication protocols resembling WAP, J2ME, I-mode, LEAP, EZWeb, and J-SkyWeb. HTTP, HTTPS, XML, and iTagPro Smart Tracker RSS, among others. Browser examples might even be discovered on phones, running under the phone's operating system; the term "browser" just isn't limited to packages operating on a desktop pc.

GIF to the browser client and course of that knowledge for consumption by the analytics provider's customer. WAP request to a WAP gateway/proxy, which sends an HTTP request to an origin server. HTTP response to the WAP gateway/proxy, which then sends a WAP response to the wireless device. One embodiment consists of an internet analytics method during which an internet-studying system sends an access node an internet-beacon request related to a dynamic variable specification. The entry node forwards to an analytics information collection server the web-beacon request and the dynamic variable specification. Then the analytics knowledge assortment server interprets the dynamic variable specification. HTTP/HTTPS header, posted XML content, a neighborhood or distant database, and/or an utility program interface (API). One embodiment offers a web analytics system, having a processor and a reminiscence which is interoperable with the processor. Reception code configuring the reminiscence is capable of controlling the processor to make the system obtain an internet-beacon request which has an associated dynamic variable specification.

Interpretation code configuring the memory is capable of controlling the processor to make the system interpret the dynamic variable specification. FIG. 1 is a flow chart illustrating methods of building, communicating, decoding, and in any other case managing dynamic variable specs, in response to no less than one embodiment of the current invention. FIG. 2 is a block diagram illustrating programs, knowledge move, roles, components, and an working atmosphere in keeping with no less than one embodiment of the present invention. As an illustration, particular features of an instance may be omitted, renamed, grouped differently, repeated, instantiated in hardware and/or software program differently, carried out in a unique order, or be a mix of features showing in two or extra of the examples. Analytics know-how generates and/or gathers knowledge about customer 262 habits in web sites 250 , including in some cases net page 252 visits, Flash (mark of Adobe) or other multimedia presentation interactions, RSS or other feed interactions, and/or different visitor conduct throughout networked presentations, in a way similar to widely used HTML net web page analytics.

World Wide Web but additionally other components of the Internet, in addition to native networks that use protocols additionally used in the Internet, corresponding to HTTP, HTTPS, IP, and so on. Web analytics can gather information about website visitors in order that the website proprietor could better perceive and iTagPro Smart Tracker serve these visitors. Today an analytics supplier can acquire information that is supplied in a JavaScript-constructed internet beacon request. Some examples of such managed information are site path (standard sequences of web pages visited), online purchasing conduct, and web site visitor know-how information such because the operating system and the net browser setting used by the customer. Web analytics can acquire information about website 250 visitors 262 in order that the website proprietor might better understand and serve those guests. An analytics provider comparable to Omniture can accumulate one hundred twenty info that's offered in the web-beacon request. JavaScript code (or a counterpart or substitute such as ActionScript code, for instance) can point out to the analytics data assortment servers the information supply(s) and information value(s) to be collected upon reception of the net-beacon request.