E-E-A-T Explained: How to Build Trust with Google > 자유게시판

E-E-A-T is Google’s framework for evaluating content quality and 横浜市のSEO対策会社 it serves as a foundational guide for determining which pages deserve top placement in search results. Although it doesn’t directly influence algorithmic scoring like page speed or domain authority, it plays a vital role in how Google judges content, particularly in sectors where inaccurate information can cause real harm.

True experience comes from actually doing what you write about. For instance, when discussing marathon training, your insights carry far more weight if you’ve walked every mile rather than copying from online forums. Google rewards authentic stories, nuanced on-the-ground perspectives, and evidence of direct involvement.

Expertise refers to the author’s proven knowledge and skill in a specialized domain. A recipe collection from a Michelin-trained chef holds far more credibility than content from an unqualified source. In subjects like DIY woodworking, Google favors content from practitioners. Degrees lend legitimacy, but a history of thoughtful, well-researched posts can be equally compelling.

Authoritativeness is built through recognition from peers and trusted institutions. This is often established through citations in respected industry journals. A website cited by universities is seen as a trusted authority. Authority is earned, not claimed. It grows through consistent excellence.

Trustworthiness is about reliability, integrity, and ethical responsibility. This includes accurate sourcing and references. Google also evaluates site security (HTTPS) and whether it avoids deceptive practices. A site with no history of misinformation is seen as worthy of top placement. When visitors feel confident in your accuracy, they share your content.

Invest in meaningful pieces, not quantity-driven posts. Instead of churning out low-effort articles, take time to research thoroughly. Display your background. Reveal your personal connection to the topic. Cite your sources explicitly. Be open about your affiliations. Respond to comments and questions. Authentic engagement strengthens your reputation — and improves your long-term search rankings.

Anyone offering valuable information benefits from E-E-A-T. If you blog about budgeting, showing genuine care for your audience helps you earn lasting trust.