A Content Analysis of Vaping Advertisements On Twitter, November 2025
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작성자 Edna 댓글 0건 조회 5회 작성일 25-08-17 23:23본문
Two Twitter handle audiences were disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median average. We descriptively in contrast the inferred demographic characteristics of followers of the 4 Twitter handles with the Twitter median average. These benchmarks are determined by analyzing followers from a large number of Twitter accounts and calculating the median average value for every demographic characteristic.
The four handles chosen represent 1) a company that markets vaporizers (and used vaping terminology fairly than "e-cigarettes" of their profile), 2) an organization that markets a novel e-cigar, vapeezigaretten 3) a company that markets e-liquid only, vapepremiumuk and 4) a company that markets a vape pen known for vaping marijuana. We selected to deal with novel products in our analysis as a result of e-cigarettes had already been studied (11). To decide on four Twitter handles, we searched our analyzed sample of vape advertisements for vapepremiumuk Twitter handles that had a large number of followers and that marketed particular forms of vaping-associated products, as determined by their Twitter handle profile.
Hookah-related Twitter chatter: a content material evaluation. The variety of followers in November 2014 of 4 in style Twitter handles that marketed vaping-related products ranged from practically 2,000 to greater than 100,000 ( Table 2). By May 2016, three handles had increased their audience and 1 handle had not.
The Twitter account for the marijuana vaping product had a high share of black and Hispanic followers.
One handle had a disproportionately excessive share of racial/ethnic minority followers. The source (ie, sender) of the tweet was coded as a vape store, a vaping-related handle apart from a shop (ie, vaping-associated term in handle title or Twitter bio), vapeversorgung or other non-vaping-associated source. Each tweet was coded by 2 crew members independently. Based on this preliminary examination, all tweets had been then coded for the next themes: 1) the use of coupons, value reductions, free giveaways, or contests, vapeonkaufen 2) mentions of e-juice flavors, 3) mentions or displays of image(s) of colorful vape pen(s), or 4) mentions of using vape products as a strategy to give up smoking or as a healthy various to smoking.
Switch to smoke free and save cash. Clinical follow policy to guard kids from tobacco, nicotine, liquidkaufen and tobacco smoke. We observed a couple of advertising ways, akin to cartoons and sexual or "manly" references, which have been traditionally utilized in tobacco promoting. Nonetheless, the usage of generic vaping-associated key phrases along with the key word "e-cigarettes" allowed us to create a wider snapshot of vaping-associated advertising on Twitter.
It is due to this fact vital for those in tobacco control to become educated concerning the promoting practices of vaping-product corporations, especially on social media where young people can simply view content. Vaping poses a risk to smoking prevention progress, vapepremiumuk and it is important for these in tobacco management to understand and counter the tactics utilized by vaping companies to entice their customers, especially on social media where younger folks can simply view the content material.
Vaping poses a threat to the good strides made in curbing the initiation of conventional cigarette use amongst young folks. Though this rule is a hit for tobacco control, additional legislation is needed to increase the Forestall All Cigarette Trafficking Act, vapecheapuk which prohibits the net sale of cigarettes to minors (31), to incorporate vaping units.
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