Engineering Trust and Growth in Healthtech > 자유게시판

Mid-market healthtech executives know that sustainable growth sets the stage for a successful exit strategy. That’s where lessons from Hims & Hers come in.

The Blurred Line Between D2C and B2B

Traditionally, D2C and B2B followed separate rules. But as buyer behavior evolves, successful companies are adapting D2C strategies to accelerate adoption.

Take Hims & Hers. Many see it as an online prescription service. In reality, it’s a case study in trust-building—all in a market that resists change.

Inside the Hims & Hers Model

1. Frictionless Buyer Journey

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• Clear, upfront cost structures built trust immediately.
  
• They let customers skip the sales gatekeepers.
  
• The healthcare experience felt more like e-commerce than a traditional clinic.
  

2. Trust Arbitrage

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• Content-led marketing created steady demand.
  
• They leveraged influencers and respected brands to boost credibility.
  
• Content empowered buyers to take control of their decisions before they ever spoke to sales.
  

3. Recurring Revenue Engine

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• Simple onboarding kept adoption high.
  
• Subscription models created recurring revenue.
  
• They started in a niche, then expanded to full-spectrum care.
  

Applying These Lessons to Your Company

Potential acquirers and investors do their homework long before a meeting. Here’s what matters now:

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• Make pricing, ROI, and proof of value easy to find—don’t force a sales call.
  
• The easier it is to engage, the higher your valuation.
  
• Trust is built through thought leadership, not ads.
  
• Buyers listen to their network more than sales teams.
  

The Bottom Line

Most healthtech companies still rely on traditional sales playbooks. But those who design buyer-first experiences will stand out to acquirers.

"If people like you, they’ll listen. If they trust you, they’ll do business with you." — Zig Ziglar

Today, trust is earned before the first conversation. For mid-market executives planning their next chapter, that’s the foundation for maximizing valuation.

Partner with Legacy DNA

Legacy DNA works with executives to strengthen valuation, accelerate adoption, and prepare for what’s next. Ready to map out your best path forward?

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