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Aligning Sales and Production Through Continuous Feedback

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작성자 Zora 댓글 0건 조회 5회 작성일 25-10-29 15:23

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When production and sales teams work in sync, both productivity and customer satisfaction skyrocket

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Typically, sales and アパレル雑貨 production function in isolation


where sales teams commit to timelines and specs driven by client demands


as the production team balances equipment limits, inventory shortages, and firm deadlines


When communication breaks down, unrealistic expectations result in delayed shipments, dissatisfied customers, and team burnout


To build an effective feedback loop, start by establishing regular cross-functional meetings


Even brief, focused syncs—like 20- to 30-minute biweekly huddles—can yield powerful results


Its purpose is to open a channel for sales to relay authentic client insights, emerging demands, and competitive shifts


and manufacturing communicates blockages, turnaround estimates, and product quality concerns


This two way exchange ensures that promises made to customers are grounded in reality


Introduce a central tool where every piece of feedback is recorded, visible, and actionable


Tools like HubSpot, Asana, or Trello can be tailored to track client demands, production barriers, and resolution progress


Visibility into both sides’ challenges eliminates guesswork and cuts down on redundant messages


When a sales rep knows that a certain component is backordered, they can adjust their messaging instead of over promising


Each department should nominate a single point of contact to manage the flow


This person’s job is not to make decisions but to facilitate communication and ensure nothing falls through the cracks


They need authority to flag urgent gaps and credibility to speak truth without fear


Recognize incremental progress


If manufacturing completes an order early thanks to advance warning from sales


or when sales closes a contract by truthfully aligning with what’s feasible


highlight it


Recognition reinforces positive behavior and builds a culture of mutual respect


Finally, train both teams to think like the other


Sales should understand basic production timelines and limitations


Manufacturing must recognize that delayed responses directly affect cash flow and retention


Understanding each other’s challenges replaces finger-pointing with joint innovation


This cultural shift requires patience and consistent reinforcement


yet over time, it reshapes workflows, communication, and outcomes


Your customers enjoy higher satisfaction and fewer surprises


employees across departments report stronger cohesion


and the business becomes more agile


Communication isn’t a chore—it’s your most powerful lever for growth

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