How to Solve Keyword Cannibalization > 자유게시판

Keyword cannibalization happens when multiple pages on your website aim at the same keywords, leading them to compete against each other in search engine results. Instead of one strong page ranking well, you end up with several weaker pages splitting the traffic, splitting the rankings, and distributing link equity. Search engines become uncertain about the best page to rank, and can lead to lower overall visibility.

You may notice keyword cannibalization when observing multiple pages appearing for identical search terms but none are driving the traffic they should. You might also see drops in organic traffic, or inconsistent rankings across different pages. You might also observe internal links pointing to multiple pages targeting the same topic, diluting the authority that could be concentrated on one strong page.

The first step is to perform a thorough website analysis. Utilize platforms like Screaming Frog, Moz, or Google Search Console to identify pages that are competing for the same keywords. Look for pages with similar titles, meta descriptions, and content themes. Once you’ve identified the conflicting pages, select the strongest page to serve as the canonical version. The ideal candidate has superior depth, the most earned authority, and the highest click-through and dwell time.

You can address the remaining pages in several ways: You can redirect them to the main page using a 301 redirect if they’re redundant. Revise them to focus on semantically related terms so they serve a unique purpose. For example, instead of having three pages all targeting "best running shoes," you could have one authoritative guide on "best running shoes for beginners," a tailored piece for "best running shoes for trail runners," and another for "best running shoes for wide feet". Each URL now addresses a unique audience need and 横浜市のSEO対策会社 reinforces your site’s hierarchy instead of conflicting.

Revise your internal linking strategy to reflect these changes. Direct all supporting links to your canonical URL to strengthen its ranking potential. Double-check that meta titles and H1s are uniquely aligned with each page’s intent to minimize future keyword overlap.

Regularly monitoring your keyword performance and Systematically planning your topic clusters will ensure long-term SEO health. Clarity and purpose are the foundation of strong SEO. By eliminating internal competition and giving each page a distinct role, you enhance your site’s ranking potential and increase your likelihood of securing top positions.