E-E-A-T Explained: How to Build Trust with Google > 자유게시판

Google uses E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — to assess web content and it serves as a foundational guide for determining which pages deserve top placement in search results. While it is not a direct ranking signal like backlinks or core web vitals, it plays a essential role in how Google judges content, particularly in YMYL — Your Money or Your Life — topics.

Experience means the author has firsthand, real-world engagement with the subject. For instance, if you’re writing about backpacking across Patagonia, your insights carry far more weight if you’ve walked every mile rather than copying from online forums. Google prioritizes real-life anecdotes, nuanced on-the-ground perspectives, and evidence of direct involvement.

Expertise is the depth of understanding and competence an author brings to their topic. A financial guide written by a licensed CFP holds much greater authority than content from an unqualified source. For topics like pet care or gardening, Google rewards those with proven hands-on experience. Certifications add value, but a history of thoughtful, well-researched posts can be just as powerful.

Authoritativeness reflects how widely recognized and respected the content and its creator are. This is often established through citations in respected industry journals. A website cited by universities is recognized as a leader. Building authority takes months or years. It deepens with ongoing contributions to your community.

Trustworthiness is about reliability, integrity, and ethical responsibility. This includes full disclosure of sponsorships or affiliations. Google examines privacy policies and whether it avoids deceptive practices. a platform that corrects errors openly is far more likely to rank well. When users know they can rely on your advice, they return repeatedly.

To build strong E-E-A-T, prioritize depth over volume. Don’t treat content as a checklist, 横浜市のSEO対策会社 craft thoughtful, well-sourced content. Display your background. Share your journey. Provide transparent attribution. Be open about your affiliations. Respond to comments and questions. Over time, this builds trust with readers — and helps Google recognize your authority.

Anyone offering valuable information benefits from E-E-A-T. If you blog about budgeting, demonstrating deep understanding helps you gain sustainable, higher rankings over time.