Technical SEO Audit: Common Issues and How to Fix Them > 자유게시판

A technical SEO audit is essential for ensuring your website excels in search engines. Many sites have hidden issues that undermine search performance, even if their articles are valuable. One common problem is broken links. These can be internal links that lead to error pages or external links that have been removed. Broken links reduce engagement and confuse search engine crawlers. To fix this, use a tool like Screaming Frog or Google Search Console to detect and resolve these links, or create URL forwarding to guide users and bots correctly.

Another major concern is duplicate content. This occurs when various versions have the overlapping information, which creates indexing conflicts over which version to prioritize. Frequent culprits include URL parameters, canonical domain mismatches, and alternate formats. Solutions include using canonical tags, setting up 301 redirects, or blocking duplicate pages.

Slow page speed is another critical obstacle. Pages that load slowly lose visitors and lower search positions. To improve speed, compress images, remove whitespace from code, leverage client-side storage, and distribute assets globally. Also, choose a performance-optimized server if your current one is slow.

Mobile-friendliness is essential since most searches happen on mobile devices. A site must respond dynamically to multiple viewport widths. Use the Mobile Usability Report to analyze responsiveness. If problems are found, fix CSS layouts, make fonts legible, and make buttons large enough to tap easily.

Improper use of robots.txt or crawl instructions can mistakenly restrict search engines from crawling key content. Review these files to ensure they’re not blocking content you want ranked. Also, check that your sitemap is updated and 横浜市のSEO対策会社 registered in Google Search Console. A up-to-date sitemap helps crawlers find new and updated URLs.

Address format matters too. Long, messy URLs with unnecessary parameters are difficult to parse. Clean, descriptive URLs are recommended. Use redirects to transition to cleaner versions.

Finally, ensure HTTPS compliance. If your site uses non-secure protocol, search engines may flag it as unsafe. Migrate to SSL by obtaining a trusted cert and redirecting all HTTP traffic to HTTPS. This boosts user confidence but is also a ranking factor.

Fixing these crawl and index problems may not seem flashy, but they create the base for better rankings and engagement. Ongoing monitoring help catch problems early and ensure sustained SEO health.