Step-by-Step Social Media Audit Process for Brands > 자유게시판

A social media audit is a non-negotiable task for any business serious about refining its web-based identity.

First, gather every social media account—active or not—that bears your brand’s name.

This includes not only the active profiles but also any old or inactive ones that might still exist under your name.

Remove or secure any unused accounts to prevent impersonation and SNS フォロワー 増加 サービス maintain brand consistency.

Next, evaluate each platform’s performance.

Review performance data including subscriber trends, comment and share ratios, visibility stats, and CTR over the last 90 to 180 days.

Cross-reference the data to pinpoint which channels drive the highest interaction.

Quality of interaction matters far more than sheer follower volume—look at likes, shares, saves, and replies to gauge real impact.

Review your content strategy.

Classify your content into visual, interactive, and narrative formats to spot trends in performance.

Identify which formats perform best and which topics generate the most interaction.

Do you maintain a regular publishing schedule? Does your messaging reflect your core brand identity?.

Document missing content types and recurring low-performing themes.

Verify all your profile details across every channel.

Confirm that your name, image, link, and contact data are identical and current on Instagram, Facebook, Twitter, LinkedIn, TikTok, and beyond.

Each profile must instantly convey your brand’s purpose and value proposition.

Optimize your profile with industry-relevant keywords so potential followers can locate you organically.

Look at your competitors.

Select 3–5 direct competitors and closely examine how they engage their audiences.

What are they posting? How often? What kind of engagement are they getting?.

Observing them may uncover content angles, timing tactics, or engagement tricks you haven’t considered.

Assess your audience.

Use built-in analytics tools to understand who your followers are—their age, location, gender, and when they’re most active.

This helps you tailor your content to their preferences and schedule posts for maximum impact.

Conclude by defining measurable objectives for the upcoming quarter.

Aim for a 25% boost in shares, expand your LinkedIn following by 15%, or respond to DMs within 60 minutes.

Make sure your goals are specific, measurable, and realistic.

Create a concise audit summary that your marketing team can use as a reference and performance baseline.

Treat this as a quarterly ritual, not a yearly checkbox, to ensure your strategy stays agile and purpose-driven