How to Judge an SEO Firm’s Track Record > 자유게시판

When you’re looking to hire an SEO agency, one of the most important steps is analyzing their past work. A strong portfolio gives you a clear picture of the results they’ve achieved and whether their style and results align with your goals. Start by looking at the types of clients they’ve worked with. Are they experienced in your sector or with businesses similar to yours in scale and complexity? An agency that has helped small brick-and-mortar stores may not be the best fit if you’re a global SaaS company.

Next, examine the results they’ve delivered. Look for specific metrics like increases in organic traffic, higher positions for target terms, and increased sales or sign-ups. Be cautious of vague claims like "we boosted rankings" without numbers or time frames. The best portfolios show pre- and post-campaign results, ideally with authentic dashboard exports. Pay attention to how long it took to achieve those results. atlanta seo agency reviews is a sustained strategy, and patience is key.

Also check the variety of clients. A good agency should have experience with multiple digital formats—retail sites, editorial platforms, local service providers, and corporate portals. If all their case studies look the same, they may not be adaptable to your unique needs. Look for evidence of technical SEO, content strategy, and link building. A balanced approach across these areas suggests a competent, multi-disciplinary group.

Don’t forget to read the case studies themselves. A strong portfolio doesn’t just list results—it explains the strategy behind them. Did they fix crawl errors? enhance page load times? Create a content calendar? Understanding their process helps you judge whether their methods are ethical and sustainable. Avoid agencies that rely on unethical techniques or promise overnight results.

Finally, reach out to previous customers if possible. Many agencies will offer testimonials. Ask those clients about how responsive they were, how honest they were, and if results matched claims. Real feedback from people who’ve worked with them can be the most reliable source of truth.

Take your time reviewing the portfolio. A good SEO agency will be confident in their results and open to deep discussions. If they’re vague or reluctant to share details, that’s a warning sign. The right partner will build long-term value, not just offer short-term gimmicks.