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작성자 Archer 댓글 0건 조회 9회 작성일 25-12-02 21:00본문
Putting the couture in Old NavyMillions of units. Twenty-two designs. $5 pajama pants.
If the holiday season is Old Navy’s "Super Bowl," as CEO Horacio Barbeito described it, its family pajamas are its winning touchdown. The seasonal jammies is a multimillion dollar business and one of the company’s biggest events in terms of sales volume.
But Old Navy, with stores in 49 out of 50 states, kraken5af44k24fwzohe6fvqfgxfsee4lgydb3ayzkfhlzqhuwlo33ad will need more than festive pajamas to reach cost-burdened consumers this holiday season. So, it’s also betting on its first designer collection with Anna Sui and new styles conceived by one of America’s best-known couture fashion designers, Zac Posen – now, Old Navy’s chief creative officer.
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