US8239522B1 - Dynamic Variables for Tracking Wireless Device web site Usage - Google Patents > 자유게시판

Website utilization by way of browsers is repeatedly tracked and analyzed by commercially available web analytics companies, which gather detailed information about web web page utilization, and to some extent about specific webpage users. Entities which give other entities with net analytics providers are referred to as "analytics providers". Analytics providers One main web analytics supplier is Omniture, Inc., of Orem, Utah, the owner of the current invention. Omniture gives web analytics know-how underneath its well-identified mark SiteCatalystTM. All other marks used herein are property of their respective owners. Web analytics data might be collected from many sources, similar to by reading server logs or by using net-beacons. Web-beacons are small image requests positioned in an internet page to cause communication between the user's gadget and a server. Web-beacons are also known as clear GIFs, net bugs, image requests, or pixel tags. Web-beacons can be utilized for advertising, behavioral targeting, and other processes, to assemble data a visits to web sites. Web-beacons are generally used by analytics suppliers to gather analytics information.

JavaScript file on the customer server; net-beacons may even be hosted on other servers, corresponding to analytics provider (Omniture) servers. HTML page the shopper needs to trace. JavaScript file is effectively included via the pasted code. Some cell telephones and other wireless devices will be configured with a web browser, RSS feed aggregator, and/or different instruments for accessing internet and/or different web content material without requiring using a browser running on an end-consumer's private computer. Examples include cell phones, different cellphones, wireless devices comparable to those offered underneath the Blackberry mark, iTagPro shop private digital assistants similar to these bought below the Palm mark, and/or other gadgets, iTagPro shop including handheld gadgets and others. Such wireless web devices communicate with a wireless gateway using one or more wireless communication protocols corresponding to WAP, J2ME, I-mode, LEAP, EZWeb, and J-SkyWeb. HTTP, HTTPS, XML, and RSS, amongst others. Browser examples may even be discovered on phones, operating beneath the telephone's operating system; the time period "browser" isn't restricted to applications running on a desktop pc.

GIF to the browser consumer and process that knowledge for consumption by the analytics supplier's customer. WAP request to a WAP gateway/proxy, which sends an HTTP request to an origin server. HTTP response to the WAP gateway/proxy, which then sends a WAP response to the wireless system. One embodiment contains a web analytics technique during which an online-studying machine sends an access node an online-beacon request related to a dynamic variable specification. The access node forwards to an analytics data collection server the net-beacon request and the dynamic variable specification. Then the analytics information collection server interprets the dynamic variable specification. HTTP/HTTPS header, posted XML content material, a neighborhood or distant database, and/or an software program interface (API). One embodiment provides an internet analytics system, having a processor and a reminiscence which is interoperable with the processor. Reception code configuring the memory is able to controlling the processor to make the system receive an internet-beacon request which has an associated dynamic variable specification.

Interpretation code configuring the memory is able to controlling the processor to make the system interpret the dynamic variable specification. FIG. 1 is a stream chart illustrating methods of constructing, communicating, interpreting, and otherwise managing dynamic variable specs, in line with no less than one embodiment of the current invention. FIG. 2 is a block diagram illustrating methods, information circulate, roles, parts, and an operating environment in response to no less than one embodiment of the current invention. For example, particular options of an example could also be omitted, renamed, grouped in a different way, repeated, instantiated in hardware and/or software program otherwise, performed in a special order, or be a mixture of features showing in two or more of the examples. Analytics know-how generates and/or gathers data about visitor 262 habits in web sites 250 , together with in some instances internet web page 252 visits, Flash (mark of Adobe) or other multimedia presentation interactions, RSS or other feed interactions, and/or different visitor habits during networked shows, in a fashion similar to widely used HTML web page analytics.

World Wide Web but in addition different components of the Internet, as well as native networks that use protocols also used in the Internet, corresponding to HTTP, HTTPS, IP, and so on. Web analytics can collect information about webpage visitors in order that the website proprietor might higher understand and serve these guests. Today an analytics supplier can acquire data that's provided in a JavaScript-constructed net beacon request. Some examples of such managed info are site path (popular sequences of web pages visited), on-line buying habits, and web site customer technology knowledge such as the working system and the net browser setting used by the customer. Web analytics can collect details about web site 250 visitors 262 in order that the website owner might higher perceive and serve these guests. An analytics supplier similar to Omniture can gather a hundred and twenty info that is provided in the online-beacon request. JavaScript code (or a counterpart or substitute equivalent to ActionScript code, for instance) can point out to the analytics data assortment servers the data source(s) and data worth(s) to be collected upon reception of the web-beacon request.