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In addition to the funding requirements we also knew that for people to entrust us with their financial data and long term viability we had to have credibility and being listed on the NZX. All the texts will be synchronized with video data. With one sing coaxial cable, both the video data transmission and PTZ Control are achievable. The users of each network may believe that they are neighbors, the routers taking care of passing the data between them via a secure channel. We wanted to do Xero because we saw the consumer Internet was taking off with lots of innovation yet small businesses were still locked into pretty poor desktop software. It is still early days and the market is taking off. RD -The challenge with doing our type of business is that we can control costs and product but its very hard in the early days to predict what adoption will be like and therefore what the revenue will be. We will have days where we, you know, come to the desk, we clean the desk on Friday. So we, we kind of had it going up spontaneously, but then it decreases again when we, uh, with time when we, when we do it in reconciled situations.

Right. And, um, and that is also kind of with this coming as controlling. Absolutely. So is there kind of everything interrupted first? RD - Yes. Our team is first class across the board. SI - How is the company performing compared to your projections when you first started and has growth and or profitability stalled over the current economic slowdown and if so have you seen any indication of recovery ? As we have strong capital backing we are able to do things properly and take a long term view. If we had of raised Venture Capital money in the US then we may have had a valuation of 18m with VC’s driving us to an early trade sale. Buying property with unpaid property tax, mainly in case you’re trying to get it for simply the belongings tax, is almost impossible at a tax sale. The agent is the consultant for the belongings proprietor and is the main touch between the owner and the tenant. RD - Our main cost is people. Of particular interest are the parts on customer churn and cost control. The UL rated control cables are normally covered in sheathings made of Polyvinyl Chloride (PVC) or polyurethane (PUR).

In addition, we have expanded our manufacturing capabilities and now specialize in making power and control cables too. I certainly don't understand the business and growing income and customers without making a profit is foreign to most investors. Having tripled revenues and reached over 17,000 customers is fantastic. RD - Actually I think at 17,000 customers and many more users we have much more than a small band or loyal users. The company has products that seem to find favour with the customers it does have and users of Xero are enthusiastic to the point of idolization of their products. The best starting point is usually to determine the battery size you need. If you use a 12V solar panel, you need a 12V battery. Finally, you can buy a wide assortment of commercial 12V or 24V devices aimed at the users of cars, trucks, sailboats, and motorhomes. That is especially so for 12V systems. SI - You seem to have a small band of loyal and devoted users within the software industry, why do you think that is and do you think that will translate into mainstream customers? Also, rather than getting paid all up front you get a small monthly fee.

We knew that getting people to change their accounting software would be hard and also the minimum required feature set is large and it would take a while to build all the features the incumbents had. Develop, Test, QA, Customer Care, Marketing, Billing, Sales etc. When the server runs the business you need to build a full business. It is also able to provide realtime Full HD(1080p or 720p) live and playback image. So with Xero the model was 50 people from the start so we could build a global business with a full team. But we have enough cash that we have been able to build up our team. I think the financial crisis may have helped as people put a focus on daily cashflow. The Global Financial Crisis was much worse in the UK than NZ and Australia. AU65m on staff per annum so we are a much lower cost operator. Reading this over just 5 years latter its surprising to read how much of it is relevant today. It listed almost 2 years ago to raise NZ$15 million to enable the company to grow and raised a further NZ$29 million in 2009. Its results for the full-year to March 31 2010 are a loss of NZ$8.5 million, nearly $2 million more than last year.

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