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SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website to improve its visibility on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by ranking higher in search engine rankings for relevant keywords and phrases.

SEO involves various techniques and strategies, including:

1. On-page optimization: This includes optimizing website content, title tags, meta descriptions, headings, and URLs to make them more search engine friendly.

2. Off-page optimization: This involves building high-quality backlinks from external websites, click here social media marketing, and influencer outreach to improve the website's online reputation and authority.

3. Keyword research: Identifying and targeting relevant keywords and phrases that people are searching for to optimize website content and meta data.

4. Technical SEO: Optimizing the website's technical elements, such as site speed, mobile-friendliness, crawlability, and structured data, to ensure search engines can easily access and index the website.

5. Content creation: Developing high-quality, relevant, and useful content that attracts and engages users, encourages them to stay on the website, and provides answers to their search queries.

6. User experience optimization: Ensuring that the website is user-friendly, easy to navigate, and provides a positive overall experience for visitors.

By implementing SEO best practices, businesses can improve their website's visibility in search results, attract more targeted organic traffic, and ultimately increase their online presence and conversions.